01Beauty · Brand · E-commerce
Bare Petals
Building a beauty brand from identity and product architecture through pricing, packaging, digital retail and campaign content.
California · USA
I build brands, stories & digital experiences.
Marketing, brand strategy, digital communications and creative direction across beauty, fashion, e-commerce and research.
Jay-ar DiegoMarketing · Brand · Digital
BRAND STRATEGY✦DIGITAL COMMUNICATIONS✦BEAUTY✦FASHION✦E-COMMERCE✦RESEARCH✦CREATIVE DIRECTION✦
BRAND STRATEGY✦DIGITAL COMMUNICATIONS✦BEAUTY✦FASHION✦E-COMMERCE✦RESEARCH✦CREATIVE DIRECTION✦
2019professional journey began
2completed bachelor’s degrees
2,000+ESL teaching hours
137pages in a beauty product catalog
Selected portfolio
Work that moves from idea to identity to execution.
Independent brands, digital storefronts, campaign systems, research, editorial concepts and practical business tools.
02Fashion · Creative Direction
Maison Iego Couture
Luxury fashion identity, collection architecture, merchandising, digital storefront and boutique spatial direction.
03Web · UX · Commerce
Digital Storefront Systems
Responsive web prototypes, catalog logic, product variants, marketplace workflows and conversion-focused customer journeys.
04Research · Analysis · Writing
Research & Strategy Portfolio
Qualitative and quantitative studies spanning public health access, marketing behavior, education interventions, policy, business recovery and integrated business planning.
05Editorial · Campaigns
Creative & Editorial Direction
Campaign concepts, magazine-style layouts, product photography direction, social assets, portfolio imagery and visual storytelling.
06Business · Marketing
Integrated Business Projects
Marketing plans, financial statements, HR policy, employment agreements, pricing, market benchmarking and operational documentation.
07Community · Social Impact
Community & Public-Service Concepts
Research and concept development around public-health access, community resources, environmental initiatives and locally grounded service design.
Visual system / Maison Iego Couture
Luxury is a system of details.
About
Strategy with an editorial eye.
I’m a California-based marketing and communications professional working at the intersection of brand strategy, digital communication, commerce, research and creative direction.
My work moves comfortably between structured analysis and visual storytelling: developing a brand identity, building an e-commerce experience, directing campaign content, writing a research framework, or turning a complex business idea into a polished presentation.
I’m especially interested in luxury fashion, beauty and consumer brands where culture, customer experience, design and communication have to work as one system.
Capabilities
A hybrid skill set built for modern brands.
01
Brand & Marketing
Brand positioning, campaign planning, consumer insight, market research, public relations, retail merchandising, pricing strategy and brand consistency.
02
Digital & Commerce
Responsive website concepts, HTML/CSS/JavaScript prototypes, product catalogs, variants, e-commerce UX, marketplace listings, Square, TikTok Shop and content systems.
03
Content & Creative
Editorial direction, product storytelling, social media, copywriting, campaign concepts, lookbooks, packaging direction, visual merchandising and presentation design.
04
Research & Analysis
Qualitative thematic analysis, framework analysis, survey design, t-tests/ANOVA, marketing research, academic writing, business analysis and evidence synthesis.
05
People & Operations
Project management, HR coordination, recruiting support, sales development, customer communication, vendor coordination and process documentation.
06
AI-Assisted Workflow
Rapid concept development, content systems, research structuring, creative prototyping and iterative production with human review and brand-direction control.
Experience
A career shaped by communication, research and brand-building.
Bare Petals
Founder / Brand & E-commerce Development
Beauty brand identity, product assortment, catalog development, pricing, website direction, campaign content and marketplace workflows.Maison Iego Couture
Creative & Digital Direction
Fashion collections, merchandising architecture, website prototype, luxury boutique visual system, product presentation and editorial assets.MSL Ventures / Independent Research Work
Research Writing & Project Development
Research, statistics support, proofreading, formatting, proposals, presentations, revisions and academic project coaching.Bansalan Credit Cooperative
Communication Specialist & Assistant Clerk
Internal and customer communication, administrative support and cooperative-office documentation.Six Eleven Global and Services
Sales Development Representative
Relationship development, outreach, sales communication and brand-consistent customer engagement.Fligo Restaurant by Chef Minerva
Social Media Manager / Content Creator
Content planning, social media, brand consistency, market observation and customer-facing digital communication.Pacman Wildcard Gym
Marketing Supervisor / Human Resource Officer
Marketing campaigns, hiring and onboarding coordination, employee performance support, brand standards and marketing execution.51Talk · Acadsoc · Native Camp
ESL Teacher
2,000+ hours of online instruction, learner communication, lesson delivery and multicultural engagement.Academic & Professional Writing
Writer · Researcher · Panelist
Research design, academic writing, data interpretation, revision, presentation development and research-defense support.Education
Business thinking strengthened by language and communication.
2023
Goldenstate College
Bachelor of Science in Business Administration
Major in Marketing ManagementCoursework included marketing management, product management, consumer behavior, advertising, retail management, e-commerce, marketing research, pricing strategy and strategic marketing.2022
Lyceum of the Philippines University
Bachelor of Arts in English
Communication, writing & research foundationCoursework included communication, technical writing, literature, research methods, tourism promotion, marketing principles and public personnel/HR management.2024—25
Laney College
Ethnic Studies
Additional U.S. courseworkContinued academic development in California with a focus on culture, society and contemporary perspectives.Official academic records and credentials are available upon request.
Selected research & strategy
Projects built around real questions.
Barriers in Public Health Service Delivery
Qualitative community study using focus groups, key-informant interviews and thematic analysis to understand access barriers and service-delivery needs.
Implications of EDCA
Structured policy research examining strategic, geopolitical and social implications through a literature-based analytical framework.
Paper-based vs. Digital Numeracy Intervention
Quantitative education research using comparative statistical analysis, including t-test/ANOVA approaches.
Sapid Sweets Integrative Project
Marketing plan, financial statements and ratios, employee-handbook revisions, benefits recommendations and employment-contract drafting.
Consumer Preferences & Marketing Studies
Survey-driven projects covering product preferences, restaurant recovery strategies and customer behavior in local markets.
Let’s build something memorable